SD native Rob Machado Launches 100% Biodegradable Cooler

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Photo credit Charley Gallay / Stringer

A proud San Diego son, amazing surfer and all around "good dude" Rob Machado is helping launch the first 100% biodegradable cooler.

The timing could not be better as San Diego recently banned styrafoam coolers at beaches, and will soon ban single use styrofoam and plastic throughout the city.