Cali Roots, Collie Buddz and Ineffable Music Come Together

Cali Roots and Ineffable Records will be releasing 21 never heard before tracks from artists from the Cali Roots scene. Out on Friday, March 27 with Collie Buddz’ Hold Firm, the original kick off date for Cali Roots 2020. California Roots Festival and Ineffable Records are both part of the Ineffable Music Group umbrella.

Dan Sheehan the Cali Roots point man said “As we continue to deal with these unprecedented circumstances, we want to thank our community for being so patient. We hope that the release of ‘Cali Roots Riddim 2020’ will keep fans quenched with new music as we all wait a bit longer to enjoy our annual weekend together. The project is exciting, as we are the first North-American festival to launch its own Riddim.” 

Cali Roots Riddim executive producer and Ineffable Music’s Head of Label Services Adam Gross went on to say, “We’ve been working on this project for a while now and it has honestly been one of the most fun projects I’ve worked on in my professional life. In my opinion, Collie is one of the best producers around, and when we launched the project we didn’t expect to get over 20 tracks back, but the artists found Collie’s beat to be so easy to write over. Collie is so well respected that most artists were excited to collaborate with him. It’s amazing how different each song is despite being the same instrumental."

 “We’re living in a time that has decimated the music industry amongst many other industries. A lot of our business revolves around the live side, so right now we need to be creative. While we started this project before the crisis hit, we believe projects like these are what the industry needs to focus on for the time being. 21 acts all around the world banding together to promote each other’s music is really a beautiful thing, and we need to do all we can to unify and lift all boats and help each other out right now. This virus can take away a lot of things, but it cannot take away our ability to stream music to support independent artists."